Research Built on Evidence and Reasoning

Identify

We begin by defining the question we want the research to answer — what is changing, what may be driving it, and what is worth examining more closely.

Gather

We bring together relevant information from company disclosures, financial data, market data, industry information and other reliable sources.

Analyse

We use appropriate analytical methods and technology to examine the information, identify patterns and relationships, and test the research question from different perspectives.

Assess

We evaluate the evidence, assumptions, uncertainties and risks. Where the evidence is weak or the risks cannot be reasonably understood, we avoid drawing conclusions beyond what the research supports.

Form the View

We bring the analysis together into a structured research view, explaining the reasoning behind it and the key factors that could support or challenge that view.